Transforming Customer Experiences: Survey Trends

Transforming Customer Experiences: Survey Trends

Customer engagement strategies are a hot topic at the moment, so Gauri initiated a survey to gain a deeper understanding of how UK businesses are delivering theirs. Our research sought to explore what technologies are being used, the impact that social media and...
Changing Customer Engagement Behaviours

Changing Customer Engagement Behaviours

Customer engagement behaviours are changing – there is no disputing this fact – and organisations that are slow to address the challenges that this brings, are failing to take advantage of enticing the newly-empowered buyer. In a recently-conducted research...