by Anand Swamy | Marketing, Salesforce, SAP
We are delighted to be celebrating 15 years of careful nurturing of our ideas, our ethos, our culture and our vision with which Gauri was founded. The idea grew from the experience of four consultants, who, having enjoyed delivering challenging, successful projects in...
by Samir Gujar | CRM, Field Service Management, General, Marketing, Salesforce
Who is your ideal partner? I owe much of my knowledge and implementation experience to the various large Global SIs I have worked for over the years. I have experienced massive multinational projects with global rollouts delivering complex solutions in a range of...
by Jane Wallis | CRM, Marketing
95% of marketers are now using content marketing, and a new competitive advantage is to be gained from aligning content accurately to a buyer’s journey. “Targetted relevance” is another term we need to embrace, whereby marketers align content, and focus on what...
by Srini Dhanaraj | CRM, Marketing, SAP
No matter how large or small the company is, customers of every B2C organisation must be able to interact with their vendor in multiple ways and via different media. And vice versa – customers may be reached through various platforms and channels. But is the touch...
