by Samir Gujar | CRM, Integration, Salesforce
Salesforce CRM is a fantastic solution for realising your CRM strategy, but it’s a part of a larger enterprise application landscape. Creating an integrated CRM solution through Salesforce integration with backend enterprise solutions such as SAP ERP is essential for...
by Samir Gujar | CRM, General, Salesforce
When there’s a lot to do and you’re pressed for resources, sometimes, your only option is to roll up your sleeves and take care of it yourself. Many organisations, especially small and medium-sized enterprises, are forced to embrace the DIY ethos in their CRM...
by Mike Fearn | CRM, Data, Salesforce
Introduction Here, we discuss themes familiar to many in CRM. We build on foundations laid in these articles and add to the discussion with our input. Do check out these academic articles. We appreciate the efforts of those authors: Invisible data quality issues in a...
by Anand Swamy | CRM, ERP, Field Service Management, Integration
Briefly, why did CRM come into being as a distinct element in the first place; couldn’t it have been an extension of the all-encompassing ERP? During the early days of CRM, the concept was developed by a new set of companies who saw the value in developing a tool for...
by Samir Gujar | CRM, Field Service Management, General, Marketing, Salesforce
Who is your ideal partner? I owe much of my knowledge and implementation experience to the various large Global SIs I have worked for over the years. I have experienced massive multinational projects with global rollouts delivering complex solutions in a range of...
by Akshay Naik | CRM, Salesforce
A CRM (Customer Relationship Management) platform helps you build customer relationships that last. In simple words, CRM software acts as a database of customer interactions that helps businesses better understand the needs and concerns of their customers to provide a...
