Changing Customer Engagement Behaviours

Changing Customer Engagement Behaviours

Customer engagement behaviours are changing – there is no disputing this fact – and organisations that are slow to address the challenges that this brings, are failing to take advantage of enticing the newly-empowered buyer. In a recently-conducted research...
Driving Profits with Online Content Marketing

Driving Profits with Online Content Marketing

95% of marketers are now using content marketing, and a new competitive advantage is to be gained from aligning content accurately to a buyer’s journey. “Targetted relevance” is another term we need to embrace, whereby marketers align content, and focus on what...
Succeeding with Analytics

Succeeding with Analytics

Just two things needed to succeed with Analytics – a world class toolset and faultless data. One won’t deliver without the other. Contributed by Jane Wallis, Gauri Ltd, UK – Originally published by Aberdeen Group. There is no denying that the choice of...