by Jane Wallis | Mar 23, 2016 | CRM, SAP
Customer engagement strategies are a hot topic at the moment, so Gauri initiated a survey to gain a deeper understanding of how UK businesses are delivering theirs. Our research sought to explore what technologies are being used, the impact that social media and...
by Jane Wallis | Mar 23, 2016 | CRM
Customer engagement behaviours are changing – there is no disputing this fact – and organisations that are slow to address the challenges that this brings, are failing to take advantage of enticing the newly-empowered buyer. In a recently-conducted research...
by Jane Wallis | Nov 19, 2015 | CRM, Marketing
95% of marketers are now using content marketing, and a new competitive advantage is to be gained from aligning content accurately to a buyer’s journey. “Targetted relevance” is another term we need to embrace, whereby marketers align content, and focus on what...
by Jane Wallis | Sep 1, 2015 | Bi-Analytics, Data
Just two things needed to succeed with Analytics – a world class toolset and faultless data. One won’t deliver without the other. Contributed by Jane Wallis, Gauri Ltd, UK – Originally published by Aberdeen Group. There is no denying that the choice of...
