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Jane Wallis

Changing Customer Engagement Behaviours

Changing Customer Engagement Behaviours

Customer engagement behaviours are changing – there is no disputing this fact – and organisations that are slow to address the challenges that this brings, are failing to take advantage of enticing the newly-empowered buyer. In a recently-conducted research...

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Succeeding with Analytics

Succeeding with Analytics

Just two things needed to succeed with Analytics – a world class toolset and faultless data. One won’t deliver without the other. Contributed by Jane Wallis, Gauri Ltd, UK - Originally published by Aberdeen Group. There is no denying that the choice of techniques...

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