by Jane Wallis | CRM, SAP
Customer engagement strategies are a hot topic at the moment, so Gauri initiated a survey to gain a deeper understanding of how UK businesses are delivering theirs. Our research sought to explore what technologies are being used, the impact that social media and...
by Jane Wallis | CRM, Marketing
95% of marketers are now using content marketing, and a new competitive advantage is to be gained from aligning content accurately to a buyer’s journey. “Targetted relevance” is another term we need to embrace, whereby marketers align content, and focus on what...
by Jane Wallis | Bi-Analytics, Data
Just two things needed to succeed with Analytics – a world class toolset and faultless data. One won’t deliver without the other. Contributed by Jane Wallis, Gauri Ltd, UK – Originally published by Aberdeen Group. There is no denying that the choice of...
