Do not let numbers fool you

Do not let numbers fool you

Numbers and statistics are the ultimate truth with the condition that they are presented neutrally. Numbers can be very simple to understand yet there are numerous methods available to manipulate their representation which can fool anyone if not everyone. Ronald Coase...
CRM and Data

CRM and Data

CRM offers a definitive customer view across functions, channels, products and customer data types.  It drives every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience to millions of clients. Quality data is required to achieve...
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