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Salesforce CRM is a fantastic solution for realising your CRM strategy, but it’s a part of a larger enterprise application landscape. Creating an integrated CRM solution through Salesforce integration with backend enterprise solutions such as SAP ERP is essential for...
When there’s a lot to do and you’re pressed for resources, sometimes, your only option is to roll up your sleeves and take care of it yourself. Many organisations, especially small and medium-sized enterprises, are forced to embrace the DIY ethos in their CRM...
Who is your ideal partner? I owe much of my knowledge and implementation experience to the various large Global SIs I have worked for over the years. I have experienced massive multinational projects with global rollouts delivering complex solutions in a range of...
The principle of CRM CRM offers a definitive customer view across functions, channels, products, and customer data types, in turn driving every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience for millions of clients. To achieve...
Everyone wants CRM implementations to succeed in the first attempt. Yet, a surprising percentage of them face huge delays or failure. Having spent two decades implementing CRM solutions globally, and having learnt much working on various implementations with customers...
Next year, it will be 20 years since I first started working in the field of SAP. As I reflect on what has changed from the perspectives of a User and a Consultant, I find great similarities in the family of ERP and CRM solutions that I have seen. This includes cloud...
I remember in my initial days of SAP consulting, a single SAP solution would replace multiple legacy solutions within an organisation. That was disruption! We hear about disruptive innovations again today. In IT, Social, Mobile, (Big Data) Analytics and Cloud have...
