by Samir Gujar | CRM, Data, Salesforce
CRM offers a definitive customer view across functions, channels, products and customer data types. It drives every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience to millions of clients. Quality data is required to achieve...
by Samir Gujar | CRM, Data, Salesforce, SAP
Everyone wants CRM implementations to succeed in the first attempt. Yet, a surprising percentage of them face huge delays or failure. Having spent two decades implementing CRM solutions globally, and having learnt much working on various implementations with customers...
by Samir Gujar | Data, Data Science
Next year, it will be 20 years since I first started working in the field of SAP. As I reflect on what has changed from the perspectives of a User and a Consultant, I find great similarities in the family of ERP and CRM solutions that I have seen. This includes cloud...
