CRM and Data

CRM and Data

CRM offers a definitive customer view across functions, channels, products and customer data types.  It drives every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience to millions of clients. Quality data is required to achieve...
Era of Data Driven Solutions

Era of Data Driven Solutions

Next year, it will be 20 years since I first started working in the field of SAP. As I reflect on what has changed from the perspectives of a User and a Consultant, I find great similarities in the family of ERP and CRM solutions that I have seen. This includes cloud...