by Pradeep Bele | Data, ERP, SAP
Some companies run their businesses in a very regulated and secure environment, and whilst Gauri would like to share the success of this particular migration to SAP HANA, our customer cannot release this kind of information. The project does however, have a profile...
by Jane Wallis | CRM, Marketing
95% of marketers are now using content marketing, and a new competitive advantage is to be gained from aligning content accurately to a buyer’s journey. “Targetted relevance” is another term we need to embrace, whereby marketers align content, and focus on what...
by Srini Dhanaraj | CRM, Marketing, SAP
No matter how large or small the company is, customers of every B2C organisation must be able to interact with their vendor in multiple ways and via different media. And vice versa – customers may be reached through various platforms and channels. But is the touch...
by Shankar Hariharan | CRM
We all have heard the term “Disruptive Innovation”. In the last century, at various points in time, rapidly evolving technology has massively impacted a number of industries. This has enabled those select few visionaries to harness the advancement in technology to...
by Sri Subramaniam | CRM, Salesforce
Everyone’s talking about enterprise digital transformation. Some companies have been on this journey for a while, others have barely started. Regardless of where each company is on this particular journey, it is becoming increasingly evident that there are many...