What will you promise your customers next?

What will you promise your customers next?

I have been often asked who is responsible for Customer Engagement in an organisation. Quite a few companies designate someone in the Marketing Department (Marketing Managers, Marketing Directors or even CMOs), others create roles with fancy titles of Customer...
Customer Engagement

Customer Engagement

Close your eyes for a few moments. Think back on your last family holiday, hopefully somewhere nice. Feels like a long time ago, doesn’t it? Now think of all the things you had to organise. Hotel accommodation, cheap flights, foreign currency, hire cars, taxis to and...