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I have been often asked who is responsible for Customer Engagement in an organisation. Quite a few companies designate someone in the Marketing Department (Marketing Managers, Marketing Directors or even CMOs), others create roles with fancy titles of Customer...
Everyone’s talking about enterprise digital transformation. Some companies have been on this journey for a while, others have barely started. Regardless of where each company is on this particular journey, it is becoming increasingly evident that there are many...
From the time when cavemen were out hunting to provide for their families, raw data has fed decision making. Data is all around us. We can see, touch, hear, taste and smell incredible amounts of data on a daily basis. The human mind is so beautifully complex that it...
Close your eyes for a few moments. Think back on your last family holiday, hopefully somewhere nice. Feels like a long time ago, doesn’t it? Now think of all the things you had to organise. Hotel accommodation, cheap flights, foreign currency, hire cars, taxis to and...
