by Mike Fearn | CRM, Data, Salesforce
Introduction Here, we discuss themes familiar to many in CRM. We build on foundations laid in these articles and add to the discussion with our input. Do check out these academic articles. We appreciate the efforts of those authors: Invisible data quality issues in a...
by Srinivas Raghavan | Data, Data Science, Data-Lake
Background The application of mathematical methods and computer science techniques coupled with statistical modelling on industrial data has been around for several decades. However, in their new avatars of Data science and Machine learning, they seem to have garnered...
by Samir Gujar | CRM, Data, Salesforce
The principle of CRM CRM offers a definitive customer view across functions, channels, products, and customer data types, in turn driving every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience for millions of clients. To achieve...
by Shankar Hariharan | CRM, Data, Salesforce
The Steering Committee plays a key role to Drive, Vision, Governance, and Budget and hence overall success on large implementation projects. Who sits on the steering committee? Typically, Steering committees will have key stakeholders, the Programme Sponsor –...
by Samir Gujar | CRM, Data, Salesforce
Everyone wants CRM implementations to succeed in the first attempt. Yet, a surprising percentage of them face huge delays or failure. Having spent two decades implementing CRM solutions globally, and having learnt much working on various implementations with customers...
by Anand Swamy | Data, Data Science
It was nostalgic going back to the organisation that we built the foundation of our careers in – back then in the 90’s setting up sales and operations for one of India’s largest petrochemical unit that was just “Going Live “. Size, scale...
