Mike Fearn

Importance of Data for a Successful Salesforce CRM Implementation

Introduction Here, we discuss themes familiar to many in CRM. We build on foundations laid in these articles and add to the discussion with our input. Do check out these academic articles. We appreciate the efforts of those authors: Invisible data quality issues in a...

What kind of exec you need for a successful CRM project?

For a successful CRM project, customer business team needs executive support and sufficient empowerment. When implementing you will need more than the right partner and product. You will also need the right team internally to bring success in an implementation...

Importance of Data for a Successful Salesforce CRM Implementation

What kind of exec you need for a successful CRM project?

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