As a growing tech company based in Lincoln, our core focus initially was providing outstanding service to, and growing our client-base. This is a familiar story to anyone in business. The day-to-day pressures were to deliver flawlessly for our valued customers and to land the next client. Initially we did not stop to think ‘what about sustainability?’ We were not considering what we could do, nor even what we should do. We were focussed with a single mind on growth. But then, our hand was forced.
Harnessing the Power of Sustainability: A Business Imperative for the Future
For us, the conscious sustainability journey began with a client requirement (we were directly required by a key account to achieve ISO 14001). Since this point, however, sustainability has evolved into a core foundation of our business, driving innovation, efficiency, and long-term success.
The Catalyst for Change
Our initial foray into sustainability was seen as a compliance issue, a box to tick to maintain a valuable client relationship. However, as we developed our sustainable practices, it became clear that the benefits extended far beyond fulfilling a client’s mandate. Indeed, as we’ve progressed to develop vendor relationships, we’ve seen sustainability at the heart of our clients’ and our partners’ vision for ethical business. Furthermore, we have internalised this priority.
Unveiling the Benefits
Integrating sustainability into our operations has brought advantage. From reducing operational costs through energy efficiency and waste reduction to enhancing our reputation, the positive impacts have been profound. Sustainable practices have led to the implementation of innovative products and services that cater to a growing market of environmentally conscious consumers (For example, Salesforce Net Zero Cloud). Furthermore, as a part of our ethical underpinning our commitment to sustainability, among other ethical elements, has attracted some really good people who prioritize working for a company that aligns with their values.
Influence from the Supply Chain
One thing we’ve recognised in our sustainability journey is, those we do business with value our sustainability outlook. From the socially responsible vendors (Such as Salesforce) who explicitly note our outlook as a marker of esteem in their partner model, to the clients who regularly discuss our alignment with their values, sustainability is a core element that is important.
A Call to Action
The transition to a sustainable business brings challenges. It requires investment, commitment, and a willingness to rethink established practice. However, the rewards can outweigh the costs. As business leaders, we should drive positive change and lead by example. By prioritizing sustainability, we can create a more resilient, competitive, and successful business.
Moreover, our influence extends beyond our immediate operations. As we demonstrate the tangible benefits of sustainable practices, we can inspire others to follow suit. We can use our partnership and purchasing decisions to influence those with whom we work. This collective effort is crucial in addressing global challenges such as climate change, resource scarcity, and social inequality.
Conclusion
Sustainability should be more than a compliance requirement; it is a strategic advantage that can drive innovation, efficiency, and success. As an ethical company, we are proud to champion this cause and leverage our influence to promote sustainability across our supply chain. By doing so, we are not only securing a prosperous future but also contributing to the wider eco-system.
Let us embrace sustainability, not as a necessity imposed upon us, but as an opportunity to lead, innovate, and make a lasting positive impact. Together, we can make a difference.
