Case Study – Stelrad

Award-winning fast-tracked SAP Sales Cloud Implementation

Read how Gauri deployed SAP Sales Cloud for Stelrad, a leading radiator brand in the UK, within 9 weeks. Another project delivered on time and budget.

The Challenge

Stelrad Radiators is Britain’s number one radiator brand, dedicated to producing high quality steel radiators in the UK and Europe.

Gauri was introduced to Stelrad Radiators by SAP as a trusted pair of hands to help Stelrad realise their Hybris Cloud for Customer deployment initiative to time and budget.

Stelrad evaluated four leader partners and selected Gauri as their partner of choice after rigorous evaluation and customer references. 

Our Contribution

Within 9 weeks, Gauri implemented the desired SAP Hybris Cloud for Sales solution for Stelrad Radiators’ new Brand Specialist and Telemarketing team; supporting their day-to-day field operations as directed by their vision to provide real-time data and information about the merchants.

Stelrad Radiators is now planning to extend the solution to their other sales teams to improve their efficiency, increase market share and maintain their leading position in the radiator manufacturing and installation market.


This project won the gold award for innovation – SAP Quality Awards 2016.


Key Functionalities

Sales Management Functions

  • Customer accounts management
  • Customer contact and visit management
  • Brand management support

Marketing Management Functions

  • Email and tele-marketing
  • Promotions, events and appointment management
  • Training and webinar scheduling

Analytics and Reporting Functions

  • Sales KPIs tracking
  • Outstanding tasks and SLAs assigned for closure
    Customer specific sales in/sales out integration

Mobile Deployment

  • Offline access and availability

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