Case Study – Stelrad
Award-winning fast-tracked SAP Sales Cloud Implementation
Read how Gauri deployed SAP Sales Cloud for Stelrad, a leading radiator brand in the UK, within 9 weeks. Another project delivered on time and budget.
The Challenge
Stelrad Radiators is Britain’s number one radiator brand, dedicated to producing high quality steel radiators in the UK and Europe.
Gauri was introduced to Stelrad Radiators by SAP as a trusted pair of hands to help Stelrad realise their Hybris Cloud for Customer deployment initiative to time and budget.
Stelrad evaluated four leader partners and selected Gauri as their partner of choice after rigorous evaluation and customer references.
Our Contribution
Within 9 weeks, Gauri implemented the desired SAP Hybris Cloud for Sales solution for Stelrad Radiators’ new Brand Specialist and Telemarketing team; supporting their day-to-day field operations as directed by their vision to provide real-time data and information about the merchants.
Stelrad Radiators is now planning to extend the solution to their other sales teams to improve their efficiency, increase market share and maintain their leading position in the radiator manufacturing and installation market.
Recognition
This project won the gold award for innovation – SAP Quality Awards 2016.
Key Functionalities
Sales Management Functions
- Customer accounts management
- Customer contact and visit management
- Brand management support
Marketing Management Functions
- Email and tele-marketing
- Promotions, events and appointment management
- Training and webinar scheduling
Analytics and Reporting Functions
- Sales KPIs tracking
- Outstanding tasks and SLAs assigned for closure
Customer specific sales in/sales out integration
Mobile Deployment
- Offline access and availability
About Stelrad
Stelrad Radiators is Britain’s number one radiator brand, dedicated to producing high quality steel radiators in the UK and Europe.
Stelrad was in the process of introducing a new ‘Brand Specialist Team’ to further improve their brand share and provide enhanced customer service to their merchant branches and installers. The vision was to develop a solution for the new ’Brand Specialist and Telemarking Team’ to support the team’s day-to-day operations in the field; with real-time data and information about their merchants.
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