Salesforce Marketing Cloud
Online and scalable Salesforce Marketing Cloud CRM.
As the Salesforce Customer Success platform continues to grow and innovate, Gauri offers a range of services on this platform including Salesforce implementation services, product engineering, and Salesforce Managed services. Our certified Salesforce Marketing Cloud consultants can help get the best value from your Salesforce solution.
Marketing Business Challenge
Marketing practices historically have been ad-hoc and can vary quite a lot between industries as well as companies. But Marketing automation is now necessary to scale Marketing activities and bring more rigor, repeatability, and transparency to the Marketing process. Marketing automation is key to customer acquisition: identity, nurture, and onboard new customers who are profitable over time (Customer Lifetime Value – CLV). Marketing automation will help you use multiple channels to engage with prospects at the same time ensuring the regulatory compliances like GDPR are adhered to.
Recent Marketing Cloud Trends
There are a lot of options from the best breed solutions to Customer Data Platforms (CDP), getting the solution that is right for your business is important. Contemporary marketers need to combine operational and data skills with the grasp of the big picture.
The multichannel approach of Social, Mobile, Email supported by data from various sources helps to create an understanding of the targeted customer and is key to successful Marketing today.
Marketing Cloud Services
Marketing Automation key features to look for:
- A Single Customer View (SCV)
- Lead Management
- Campaign Management (Segmentation, Personalisation and Execution)
- Measurement, modelling and reporting
- Event-based Marketing
- Email Marketing
- Mobile Messaging
- Social Media Marketing
- B2B Marketing
Key benefits of Salesforce Marketing Automation
Regardless of industry, channel, or use case, Salesforce marketing automation can help you build a personalised, seamless journey for leads and your customers at scale.
The key benefits of marketing automation include:
- Generating more leads and move them quicker through the pipeline
- Engaging buyers on their terms using dynamic, more personalised campaigns
- Gain a better understanding of the marketing journey from first contact to closed
Salesforce Marketing Cloud
With Salesforce Marketing Cloud, Marketing becomes smarter, as we focus on a one-to-one customer journey helping you improve every customer interaction. The key differentiator with Salesforce Marketing Automation is customer experience continuity, where all interactions remain connected and unified.
Features of Salesforce Marketing Cloud are:
- Guide customers from awareness to advocacy
- Improve productivity with smart Marketing decisions
- Multi-channel support, on any device
- Unified and integrated platform (i.e. Sales, Service, and Marketing)
Salesforce Sales, Service, and Marketing provide a truly integrated set of tools like no other.
Our certified Salesforce Marketing Cloud consultants can help to configure and implement Salesforce solutions that provide your Marketing team the best Salesforce Marketing Automation tool for achieving their business objectives across your Marketing and Sales lifecycle.
Drop us a line or two to tell us about your business and we'll be in touch.
Read how Gauri helped enable an optimised and improved Salesforce adoption for a payment services company.
Read how Gauri implemented one of the largest Salesforce Field Service programme for a leading HVAC manufacturer in the UK.
Read how Gauri helped a leading retail merchant service provider to improve Salesforce adoption within the company and also save significant licensing costs.
Read how Gauri helped a leading luxury bathroom manufacturer to achieve the world’s first Salesforce Field Service Mobile solution with 100% offline capability.
We are delighted to be celebrating 15 years of careful nurturing of our ideas, our ethos, our culture and our vision with which Gauri was founded. The idea grew from the experience of four consultants, who, having enjoyed delivering challenging, successful projects in...
Salesforce CRM is a fantastic solution for realising your CRM strategy, but it’s a part of a larger enterprise application landscape. Creating an integrated CRM solution through Salesforce integration with backend enterprise solutions such as SAP ERP is essential for...
When there’s a lot to do and you’re pressed for resources, sometimes, your only option is to roll up your sleeves and take care of it yourself. Many organisations, especially small and medium-sized enterprises, are forced to embrace the DIY ethos in their CRM...
Introduction Here, we discuss themes familiar to many in CRM. We build on foundations laid in these articles and add to the discussion with our input. Do check out these academic articles. We appreciate the efforts of those authors: Invisible data quality issues in a...
Who is your ideal partner? I owe much of my knowledge and implementation experience to the various large Global SIs I have worked for over the years. I have experienced massive multinational projects with global rollouts delivering complex solutions in a range of...
A CRM (Customer Relationship Management) platform helps you build customer relationships that last. In simple words, CRM software acts as a database of customer interactions that helps businesses better understand the needs and concerns of their customers to provide a...