Installer Portal

In the manufacturing industry, manufacturers and installers rely heavily on each other for mutual success. Manufacturers depend on installers to recommend their products to end consumers, while installers look to manufacturers for training, innovative solutions, and cutting-edge products. To remain competitive, manufacturers must cultivate strong, loyal relationships with their installer community.

For manufacturers, the key challenges include:

• Building and maintaining a motivated and loyal base of installers aligned with their product and growth strategy.
• Registering assets to gain a clear understanding of the installed base.
• Providing installer training and access to a comprehensive knowledge base.
• Gathering valuable feedback on products and training from the installer community.
• Effectively marketing and promoting new product lines to the installer base.

Salesforce Experience Cloud

Salesforce Experience Cloud offers a powerful solution, allowing manufacturers to create an installer portal that strengthens relationships with the installer community. This leads to commercial success for both manufacturers and installers.

It is a fast, flexible, secure, and trusted platform, seamlessly integrated into the core Salesforce platform. The platform offers pre-built template solutions, reducing both the time and cost of deploying an installer portal.

Incentive Program

By using Salesforce Loyalty Management, manufacturers can implement incentive programs to drive installer engagement and behaviour on the portal. These incentives can include:

• Rewards for registering assets, ensuring an up-to-date installed base.
• Incentives for completing training to keep installers informed of the latest operating procedures and safety standards.
• Rewards for providing product feedback and engaging with the manufacturer.
• Incentives for registering new product lines or specific products.

Targeted Marketing and Promotions

Salesforce Marketing Cloud can help manufacturers execute targeted marketing campaigns based on an installer’s engagement level, ensuring that promotions and communications are effective and relevant.

Access to Knowledge Base

The portal can also provide installers with access to a comprehensive knowledge base, structured by topics and categories through Salesforce Knowledge. This ensures that installers have the information they need at their fingertips.

Why Choose Gauri?

At Gauri, we have a deep understanding of the manufacturing sector and its unique challenges. With our experience in building installer portals, including for a major player in the HVAC sector, we are well-positioned to help you implement a solution tailored to your needs.

Contact us today to discuss how an installer portal can transform your business.