CRM for Retail
Streamlined integrated CRM and data strategy to leverage opportunities
Ecommerce serves as the best way to understand customer behaviour and needs.
A new channel of ecommerce has revolutionised retail over the past few years and now accelerated by the current pandemic.
A streamlined integrated CRM and data strategy can really help organisation leverage growth opportunities not restricted by brick and mortar channels. A coherent and well though data strategy is key for sucess and getting closer to the customer.
In this era of revolutionary retail, we at Gauri believe we can help our customers by integrationg eccomerce to solutions with a strong ERP backend. This helps ensure we provide the requisite digital CRM processes to streamline marketing, sales and service functions into one harmonious function.
Give us a call and let us demonstrate, how we can help you creating the strategy for growth using our state of the art solutions, especially tailored for the retail industry.
Director, Strategy and Sales
Introduction Here, we discuss themes familiar to many in CRM. We build on foundations laid in these articles and add to the discussion with our input. Do check out these academic articles. We appreciate the efforts of those authors: Invisible data quality issues in a...
Background The application of mathematical methods and computer science techniques coupled with statistical modelling on industrial data has been around for several decades. However, in their new avatars of Data science and Machine learning, they seem to have garnered...
Briefly, why did CRM come into being as a distinct element in the first place; couldn’t it have been an extension of the all-encompassing ERP? During the early days of CRM, the concept was developed by a new set of companies who saw the value in developing a tool for...
Who is your ideal partner? I owe much of my knowledge and implementation experience to the various large Global SIs I have worked for over the years. I have experienced massive multinational projects with global rollouts delivering complex solutions in a range of...
A CRM (Customer Relationship Management) platform helps you build customer relationships that last. In simple words, CRM software acts as a database of customer interactions that helps businesses better understand the needs and concerns of their customers to provide a...
This masterclass event was delivered by Ajit Jaokar on 26th Feb 2020. Ajit is a Principal Data Scientist/AI Designer at the University of Oxford, and a top-rated influencer in the World Economic Forum. We are pleased to present a brief profile of Mr. Jaokar and key...