Stelrad Radiators

Stelrad Radiators is Britain’s number one radiator brand, dedicated to producing high quality steel radiators in UK & Europe. Stelrad is bringing innovative products to market and extending its wide product range even further, developing a spectacular designer radiator and adding efficiency to traditional panel radiators.

Stelrad is introducing a new ‘ brand specialist team’ to further improve their brand share and provide increased customer service to their merchant branches & installers.

Working to a tight project schedule of just 9 weeks, Gauri implemented the SAP C4C Sales solution for this new brand specialist and telemarketing team to support the new team’s day-to-day operations in the field with real time data and information about their merchants.

Stelrad is now planning to extend the solution to other sales teams to further improve their efficiency, increase market share and retain the leading position in the radiator market.

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