Odin Retail

Odin Retail is the master retailer franchisee of Polarn O. Pyret UK and Ireland, marketing high-quality clothing for babies and children through retail stores and e-commerce operations.

Odin Retail required a transaction insights tool to be able to make informed decisions about marketing campaigns and identify best customer acquisition methods. Focusing on recency, frequency and monetary aspects of every transaction, Gauri delivered a Marketing Intelligence platform that now enables Odin Retail to uncover insights and discover intelligence based on lifetime value rather than purely using last-click insights provided by other similar platforms.

Gauri and Odin are now working together to improve the platform for further analytics and business intelligence.

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