Insights

Technical Articles, Viewpoints, Best Practices

Sharing is caring! From time to time, our team publishes interesting articles, some technical, some non-technical, and often real-world experiences while working on a project. Enjoy reading and keep an eye on our linked-in.
Five signs that you need a CRM

Five signs that you need a CRM

A CRM (Customer Relationship Management) platform helps you build customer relationships that last. In simple words, CRM software acts as a database of customer interactions that helps businesses better understand the needs and concerns of their customers to provide a...

read more
CRM and Data

CRM and Data

CRM offers a definitive customer view across functions, channels, products and customer data types.  It drives every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience to millions of clients. Quality data is required to achieve...

read more
Project Inflection Point

Project Inflection Point

Everyone wants CRM implementations to succeed in the first attempt. Yet, a surprising percentage of them face huge delays or failure. Having spent two decades implementing CRM solutions globally, and having learnt much working on various implementations with customers...

read more
Gauri’s day out…

Gauri’s day out…

It is said that when the Gauri team gets together, they create magic. Which seems to be exactly what happened here 🙂 On a more factual note, a great idea, seeded by Samir and Mike on one of their journeys back from Whitecroft. A walk in the Peak district with...

read more