Insights
Technical Articles, Viewpoints, Best Practices
From time to time, our team publishes interesting articles, some technical, some non-technical, and often real-world experiences while working on a project. Enjoy reading and keep an eye on our linked-in.
2021 Guide to Salesforce Integration
Salesforce CRM is a fantastic solution for realising your CRM strategy, but it’s a part of a larger enterprise application landscape. Creating an integrated CRM solution through Salesforce integration with backend enterprise solutions such as SAP ERP is essential for...
Why a Salesforce Implementation Partner is vital for your business
When there’s a lot to do and you’re pressed for resources, sometimes, your only option is to roll up your sleeves and take care of it yourself. Many organisations, especially small and medium-sized enterprises, are forced to embrace the DIY ethos in their CRM...
Do not let numbers fool you
Numbers and statistics are the ultimate truth with the condition that they are presented neutrally. Numbers can be very simple to understand yet there are numerous methods available to manipulate their representation which can fool anyone if not everyone. Ronald Coase...
The Art of setting up a Data Engineering Practice
Background Modern Data Engineering involves creating and maintaining software and systems for accessing, processing, enriching, cleaning data and orchestrating data analysis for business purposes. Data engineers build tools, infrastructure, frameworks, and services....
Data Science and Artificial Intelligence: A Technology Perspective
Background The availability of petabytes scale of structured and unstructured data has lent itself for large-scale harnessing thanks to Data Science and AI. Advances in parallel and distributed computing, and the algorithms to process data of all types including text,...
Data Engineering as the Bed Rock for Digital Enterprises
Background Organisations of all types – be it for-profit, not-for-profit, or Governmental – have all been shaken by the pandemic for over a year now. The need to be in constant touch with the end-users or customers, as well as the key service delivery agents or...
Business Intelligence and Analytics – Part II or II
Background The success of a BI and Analytics system or platform is characterised by how well it has been architected and built, by considering a variety of factors. Some of these are listed below: Data access: Does it account for volume, variety, velocity, veracity...
Business Intelligence and Analytics – Part I of II
Background Business intelligence (BI) is an umbrella term that combines architectures, tools, databases, analytical tools, applications, and methodologies. It was coined first by Gartner group in the 1990’s. It is a content-free expression, so it means different...
Importance of Data for a Successful Salesforce CRM Implementation
Introduction Here, we discuss themes familiar to many in CRM. We build on foundations laid in these articles and add to the discussion with our input. Do check out these academic articles. We appreciate the efforts of those authors: Invisible data quality issues in a...
Data Science and Artificial Intelligence
Background The application of mathematical methods and computer science techniques coupled with statistical modelling on industrial data has been around for several decades. However, in their new avatars of Data science and Machine learning, they seem to have garnered...
How does an integrated CRM with ERP lend itself as a differentiator?
Briefly, why did CRM come into being as a distinct element in the first place; couldn’t it have been an extension of the all-encompassing ERP? During the early days of CRM, the concept was developed by a new set of companies who saw the value in developing a tool for...
Selecting the right Salesforce implementation partner
Who is your ideal partner? I owe much of my knowledge and implementation experience to the various large Global SIs I have worked for over the years. I have experienced massive multinational projects with global rollouts delivering complex solutions in a range of...
Assistance to businesses and charities during the Corona Virus Crisis
We at Gauri genuinely take social responsibility seriously. All of our staff are active and encouraged to help others less fortunate than us within the communities we live. The Corona virus crisis has presented us all with a threat that could undermine our businesses...
Five signs that you need a CRM
A CRM (Customer Relationship Management) platform helps you build customer relationships that last. In simple words, CRM software acts as a database of customer interactions that helps businesses better understand the needs and concerns of their customers to provide a...
Masterclass on ML/AI, and its influence in CRM by Ajit Jaokar
This masterclass event was delivered by Ajit Jaokar on 26th Feb 2020. Ajit is a Principal Data Scientist/AI Designer at the University of Oxford, and a top-rated influencer in the World Economic Forum. We are pleased to present a brief profile of Mr. Jaokar and key...
