Salesforce Marketing Cloud

Online and scalable Salesforce Marketing Cloud CRM

As the Salesforce Customer Success platform continues to grow and innovate, Gauri offers a range of services on this platform including CRM implementation services, product engineering, and support services. 

Marketing Business Challenge

Marketing practices historically have been ad-hoc and can vary quite a lot between industries as well as companies. But Marketing automation is now necessary to scale marketing activities and bring more rigor, repeatability, and transparency to the Marketing process. Marketing automation is key to customer acquisition: identity, nurture, and onboard new customers who are profitable over time (Customer Lifetime Value – CLV). Marketing automation will help you use multiple channels to engage with prospects at the same time ensuring the regulatory compliances like GDPR are adhered to.

Recent Marketing Trends

There are a lot of options from the best breed solutions to Customer Data Platforms (CDP), getting the solution that is right for your business is important. Contemporary marketers need to combine operational and data skills with the grasp of the big picture.

The multichannel approach of Social, Mobile, Email supported by data from various sources which helps creates an understanding of the targetted customer is key to successful marketing today.

Marketing Automation key features to look for:

  • A Single Customer View (SCV)
  • Lead Management
  • Campaign Management (Segmentation, Personalisation, and Execution)
  • Measurement and Modelling and reporting
  • Event-based Marketing
  • Email Marketing
  • Mobile Messaging
  • Social Media Marketing
  • B2B Marketing

Salesforce Marketing Cloud

With Salesforce, marketing becomes smarter, as we focus on a one-to-one customer journey helping you improve every customer interaction. The key differentiator with Salesforce is customer experience continuity, where all interactions remain connected and unified.

Features of Salesforce Marketing Cloud are:

  • Guide customers from awareness to advocacy
  • Improve productivity with smart marketing decisions
  • Multi-channel support, on any device
  • Unified and integrated platform (i.e. Sales, Service, and Marketing)

Salesforce Sales, Service, and Marketing provide a truly integrated set of tools like no other. Give us a call and let us walkthrough Salesforce Marketing Cloud and how it can help your marketing team across your marketing and sales life-cycle.

Salesforce Marketing Cloud - Product Datasheet

Download complete feature guide from Salesforce on Marketing Cloud.

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Success Stories
CRM Case Studies

Case Study

Discover how Gauri is helping Arco to achieve their digital transformation programme involving a large SAP estate and a complex transition to the Cloud across Sales and Service.

Case Study

Discover how The Entertainer, founded by husband and wife team, Gary and Catherine Grant achieved an integrated multi-channel solution to improve their customer service.

Case Study

Discover how a US based company providing a suite of financial services tools to casinos enabling secure transactions, streamlined card processing and legal compliance.

Case Study

An international organisation with a mission to mobilise a global community of emerging leaders to build the movement for health equity and health equality for all.

Case Study

Marketing cloud implementation for a building material retail organisation in the New Zealand to improve the sales, customer responses and satisfaction.

Case Study

UAE's leading real estate group, delivering luxury residential, commercial and leisure properties needed a state of the art service request management system.

Testimonials

Gauri is a solid partner as they have been through this journey, standing solidly with us through all the ups and downs that a project lifecycle typically goes through. Their deep end-to-end solution knowledge and technical know-how (Salesforce + SAP + Talend) coupled with niche Field Service experience was invaluable. Their ethos and ability to adapt to changing project needs helped us to achieve this milestone jointly in a true partnership.

John Glanville

Chief Information Officer, Groupe Atlantic UK Division

Gauri proved to be a great choice as they had the expert knowledge and supported us at every step on the way. Gauri delivered an initial live system in only 9 weeks.

Michael Johnson

Business Analyst, Stelrad UK

Gauri pulled it together really well. Projects delivered on time and to budget.

Paul Roughley

Director, CMS Distribution UK

Insights
Five signs that you need a CRM

Five signs that you need a CRM

A CRM (Customer Relationship Management) platform helps you build customer relationships that last. In simple words, CRM software acts as a database of customer interactions that helps businesses better understand the needs and concerns of their customers to provide a...

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