Consumer Goods
Enabling seamless customer engagement with faster sales and engaging support.
Engaging directly with the end customer is the norm in the consumer goods space today.
The Challenge
Ensuring continued engagement with end customers through digitalization across key functions is the need of the hour.
The Opportunity
IDC predicts that 90% of the consumer goods industry growth over the next decade will be captured by companies that succeed at direct engagement with consumers.
Their CRM solutions should be able to support complex sales requirements around trade promotions, cross-selling and complex backend integration with ERP systems.
Why Gauri
Gauri drives direct engagement with customers by tapping into big data and leveraging machine earning and AI for predictive functions and complex behaviourial analysis.
We have successfully delivered customer engagement solutions for leading enterprises in the UK, enabling end-to-end relationship and supply chain management.
Give us a call and let us demonstrate, how we can help you creating the strategy for growth using our state of the art solutions, especially tailored for the consumer goods industry.
Shankar Hariharan
Director, Strategy and Sales
Sri Subramaniam
Director, Operations
Five signs that you need a CRM
A CRM (Customer Relationship Management) platform helps you build customer relationships that last. In simple words, CRM software acts as a database of customer interactions that helps businesses better understand the needs and concerns of their customers to provide a...
Masterclass on ML/AI, and its influence in CRM by Ajit Jaokar
This masterclass event was delivered by Ajit Jaokar on 26th Feb 2020. Ajit is a Principal Data Scientist/AI Designer at the University of Oxford, and a top-rated influencer in the World Economic Forum. We are pleased to present a brief profile of Mr. Jaokar and key...
Gauri is making a leap to Silver status in Salesforce
It gives us great pleasure in announcing that Gauri has achieved a Silver-tier in our Salesforce consulting partner programme. As we continue to expand rapidly in Salesforce and expect to cross many more milestones very quickly in the coming months, this is a great...
What kind of exec you need for a successful CRM project?
For a successful CRM project, customer business team needs executive support and sufficient empowerment. When implementing you will need more than the right partner and product. You will also need the right team internally to bring success in an implementation...
CRM and Data
CRM offers a definitive customer view across functions, channels, products and customer data types. It drives every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience to millions of clients. Quality data is required to achieve...
Field Service Management Pitfalls and Opportunities
Field Service management solutions have improved substantially over recent years with the development of mobile technology, GPS tracking and current software technology. Organisations are adopting these solutions to...
