CRM for Consumer Goods
Enabling seamless customer engagement with faster sales and engaging support.
Engaging directly with the end customer is the norm in the consumer goods space today.
Ensuring continued engagement with end customers through digitalization across key functions is the need of the hour.
IDC predicts that 90% of the consumer goods industry growth over the next decade will be captured by companies that succeed at direct engagement with consumers.
Their CRM solutions should be able to support complex sales requirements around trade promotions, cross-selling and complex backend integration with ERP systems.
Gauri drives direct engagement with customers by tapping into big data and leveraging machine earning and AI for predictive functions and complex behaviourial analysis.
We have successfully delivered customer engagement solutions for leading enterprises in the UK, enabling end-to-end relationship and supply chain management.
Give us a call and let us demonstrate, how we can help you creating the strategy for growth using our state of the art solutions, especially tailored for the consumer goods industry.
Director, Strategy and Sales
Introduction Here, we discuss themes familiar to many in CRM. We build on foundations laid in these articles and add to the discussion with our input. Do check out these academic articles. We appreciate the efforts of those authors: Invisible data quality issues in a...
Background The application of mathematical methods and computer science techniques coupled with statistical modelling on industrial data has been around for several decades. However, in their new avatars of Data science and Machine learning, they seem to have garnered...
Briefly, why did CRM come into being as a distinct element in the first place; couldn’t it have been an extension of the all-encompassing ERP? During the early days of CRM, the concept was developed by a new set of companies who saw the value in developing a tool for...
Who is your ideal partner? I owe much of my knowledge and implementation experience to the various large Global SIs I have worked for over the years. I have experienced massive multinational projects with global rollouts delivering complex solutions in a range of...
A CRM (Customer Relationship Management) platform helps you build customer relationships that last. In simple words, CRM software acts as a database of customer interactions that helps businesses better understand the needs and concerns of their customers to provide a...
This masterclass event was delivered by Ajit Jaokar on 26th Feb 2020. Ajit is a Principal Data Scientist/AI Designer at the University of Oxford, and a top-rated influencer in the World Economic Forum. We are pleased to present a brief profile of Mr. Jaokar and key...