CRM and Data

CRM and Data

CRM offers a definitive customer view across functions, channels, products and customer data types.  It drives every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience to millions of clients. Quality data is required to achieve...
Project Inflection Point

Project Inflection Point

Everyone wants CRM implementations to succeed in the first attempt. Yet, a surprising percentage of them face huge delays or failure. Having spent two decades implementing CRM solutions globally, and having learnt much working on various implementations with customers...