CRM and Data

CRM and Data

CRM offers a definitive customer view across functions, channels, products and customer data types.  It drives every customer interaction. CRM aspires to recreate the ‘traditional corner shop’ experience to millions of clients. Quality data is required to achieve...
Challenges in a CRM implementation

Challenges in a CRM implementation

If you’re in the process of choosing a platform for CRM, there are numerous solutions to choose from that are currently available today. Back in the early days of CRM, there were only a handful. Over the last two decades we have seen more than twenty platforms;...