Mangoes – sweet and aromatic!

Mangoes – sweet and aromatic!

Roughly a fortnight ago, I bought a box of mangoes from Sainsbury’s. To my disappointment, the first two Mangoes I picked up from the box were neither ‘sweet’, nor ‘aromatic’, as the label on the box suggested. Feeling the disappointment, and a loss of £4, it took me...
What will your customer buy from you next?

What will your customer buy from you next?

What will your customer buy from you next? To be able to answer this question you need to think like a buyer. Buyers do research via many different channels. They have preferences which are derived from both business and personal likes and dislikes. Understanding your...