How engaged are you with your customers?

How engaged are you with your customers?

Everyone’s talking about Customer Engagement. All of us have become marketers; the interactive touch points with the customers are now spread across various departments. Hence, customer engagement has become everyone’s responsibility. Engagement can happen...
The Mobile Enterprise – which way forward?

The Mobile Enterprise – which way forward?

Since the Millennium, some 52% of the Fortune 500 companies have ceased trading, with a failure to keep up with new technology being given as a contributory reason. They were out-innovated by their competitors and could not simplify their collaborative interaction....