by Arun Kumar | CRM, Salesforce, SAP
Everyone’s talking about Customer Engagement. All of us have become marketers; the interactive touch points with the customers are now spread across various departments. Hence, customer engagement has become everyone’s responsibility. Engagement can happen...
by Pravin Bayaskar | CRM, Data, SAP
It’s no longer an acceptable situation to have to sit in a call centre and make excuses for a lack of system response, in order to respond to a customer enquiry. Every organisation invests in Business Intelligence and Analytics Solutions to give their users...
by Pratik Gandhi | CRM, Mobile, SAP
Since the Millennium, some 52% of the Fortune 500 companies have ceased trading, with a failure to keep up with new technology being given as a contributory reason. They were out-innovated by their competitors and could not simplify their collaborative interaction....